Audit your Online Visibility!
Ever wonder how websites gain a strong hold on market share of voice? Does your business or current marketing team know what Share Of Voice even equates too? If not, no worries because we will visit these issues in the following break down below and give you some helpful hints and even a couple links to our favorite resources that assist in giving a full breakdown on the metrics of your current site and areas of opportunity to improve.
First what is site visibility? Site Visibility, also known as ‘search visibility or SEO visibility’ is the specific measurement of how much web traffic your site receives from its current ranking in the organic search results.
EXAMPLE, an auto shop ranks third on Google for the keyword ‘engines’. According to Google’s click through rate (how many times people click your specific link) the third ranking result receives 18.6% of all clicks.
As a results your visibility score includes a site-wide summary taking into account all of your rankings. So how can we improve this ranking, here are a few easy ways to improve your score!
Targeting LONG TAIL KEYWORDS: if you’re not ranking where you’d like to be its probably because you’re targeting keywords that are too competitive. Long Tail Keywords usually have low competition in Search Engine Results Pages (SERPs). Example, ‘Synthetic Oil vs Mineral Oil’ will have a more specific and less competitive chance at a higher ranking as it combines ‘oil’ a highly searched term with two additional specific keywords ‘synthetic’ and ‘mineral’.
Check your Mobile Friendliness: Google will naturally ranking a site higher if your are covering all your bases. Make sure to audit you site using the Google’s Tool to see if your site is properly adjusted for mobile-related issues.
Improving your Title Description Tags: The click-through-rate (CTR) is a core Google ranking tool. The Higher your CTR the higher your ranking. Make sure when completing your site audit to include title tags and meta descriptions in your elements and div to make your result more compelling.
