SEO keyword Hacking in 2022
In the world of online presence and exiting COVID-19, the Corona Virus period, the world look completely different through the eyes of an online marketer and business owner. e-Commerce sales jumped over 15% in 2021 and expected to hit 22% by 2023. Mobile shopping and online retail spaces have taken over and do not show any signs of slowing down. Now more than ever if your business is not utilizing SEO tactics, more than likely you’re not even in the game and sales numbers are teetering on the edge of red.
With Google controlling over 75% of market share in the world of search, conducting close to 4 billion searches a day, safe to say Google is smarter than your competitor. In helping hundred of clients large and small, we’ve put together 5 easy ways to hack Google SEO rules.
Planning your keyword search effectively.
Keywords have always been the meat and potatoes of optimizing your content for your online audience. To target effectively you will need to research your audience, topic searches, and study your competitors along with planning you marketing strategy accordingly.
Selecting keywords is a commonly misunderstood topic, but as easy as looking for high potential, low competitive difficulty, and relevancy to your content. Quick step is to analyze organic search, search Google, for results of keywords you are interested in.
2. Using LSI (Latent Semantic Indexing) to your Advantage
Over the past decade Google has become better at interpreting terms and understanding the relationship between related queries. Simply put, your page should not focus only on keywords. Synonyms and keyword variants, long tail terms, and related phrases are easy wins in assisting with this area. Quality LSI keywords are a fantastic incentive to adding more informative text for your users. This increases your page relevance to specific searches and boosts your place in the rankings.
3. Your Footer can provide more value than you think!
Normally no body would think that the footer to your site would make a large difference. You are able to use the footer to add additional internal site links to increase your weight with Google crawlers.
Safe ways are using normal cross-site navigation and interlinking for items such as contact information, calls to action, site maps, terms of use, social media links, internal search, etc. Make sure to keep in mind to take the opportunity to optimize your anchor text to become more descriptive.
4. Optimizing Outbound Link Tactics
Using outbound linking can seriously boost your SEO placement as long as you follow best practices. This includes but is not limited to linking too fresh content from high authority sites. It improves your site reputation as quality content, assists Google in understanding your purpose, in exchange for higher rankings.
The process of optimizing outbound links encourages users to consume your content with intent and lower your bounce rates, while improving your click through rate.
5. Fixing Broken Links
Broken links are like thorns in the side of effective SEO tactics. You can have all the necessary links throughout your page, but if those links lead to end points that have been discontinued or removed you’re literally pointing your user to no where and this decreases website performance, reputation, and most importantly revenue.
You can use items like ‘Dead Link Checker’ to discover them easily and move quickly to fix the issue. A note to keep in mind is that when linking very high authority websites, the less likely your site is to develop broken links over time. THIS IS KEY, it is worth investing the minimal time it takes to check to avoid the intangible negatives.
Use these 5 Search Engine Optimization (SEO) tactics to improve your current Search Engine Management (SEM) strategies and make sure too check out the Cunning Fox Blog in the future for more content that can help you improve your business visibility and ranking on Google!
