Demystifying SEO: What it is & How to apply it in 2022
I am repeatedly asked what is SEO?
Search Engine Optimization, better known as SEO, is the process of improving visibility of one’s site when people are searching for products or services using search engines such as Google or Bing. Why is this relevant? The more views your website receives in search results, the more likely you are to gain a larger audience and with it more leads and prospective clients.
How Does Search Engine Optimization (SEO) Work?
Search engines such as Google or Bing use items called ‘Bots’ to crawl all webpages currently on the internet and index each one in reference to its category or relevance to a certain search topic. Google currently holds an index of over 130 million websites and counting. When indexing, the search algorithm sorts your site into a large library in relevance to a number of search factors.
Examples Of SEO Factors
Two major factors of SEO that dictate your success are On-Page SEO and Off-Page SEO.
On-Page SEO takes into account your content, the architecture of your website, and HTML the physical interface of the items and how they are arranged on your website. All these items are at the publisher’s control. Content should be quality to the niche or target demographic you wish to capture. The architecture of your site will assist for better crawlability in rights to navigating your content. Lastly, HTML refers to headings, and anchor texts and more that will show bots and audience the relevancy of your content.
Off-Page SEO ranking factors are typically out of your control. Search engines will rank your websites reputation, quality of your backlinks, and the user’s physical geographic location for the most relevant results.
Key Take Aways
Search Engine Optimization (SEO) is that practice of improving your website traffic from search engines such as Google and Bing.
Google and Bing uses bots to crawl each individual site in regards to relevancy and content. Once a webpage is crawled by said these bots the site is index using key search factors.
Top search factors that effect the crawlability of your site, and how high it will rank are On-Page SEO and Off-Page SEO.
On-Page SEO is the physical user interface and layout of your site. Off-Page SEO includes the website’s reputation and credibility in regards to the number of backlinks and quality of the people referencing your content.
Conclusion
When designing your website make sure to create a website that is visually appealing and applicable to the niche demographic and topic you wish to address. The quality of your content and using multiple references to highly credible sites will improve your sites net worth. This will allow your site to rank higher in the search ranking and organically grow backlinks or network that assist in your website showing on page one of Google.
